2012-2013 Executive Positions


The Operations Director – the hands of our events

As the Operations Director, you’ll not only be responsible for implementing all events strategized, but also with coming up with new and exciting events throughout the year.  We’re all about hiring the best and brightest minds in the student community who know exactly what the Marketing community needs.  You’ll be creating detailed logistics, contacting speakers, and responsible for overseeing the entire event coordination process. This position works closely with the Chief Operations Officer and the Operations Intern.

The design-savvy role requires the following specifications:

  •  Some experience with event coordination and planning skills
  •  Able to work effectively in a team setting
  • Proficient in Microsoft Office (Excel, Word, and PowerPoint)
  • Excellent time and task management skills

 The Design Director – the hands behind our marketing campaigns

As the Design Director, you’ll play a huge part in constructing the external presence of our Marketing group through event and initiative promotions.  With a heavy focus on smart and screative designs, the Design Director will be responsible for using a suite of design programs to generate unique marketing materials.  This position works closely with the Chief Creative Officer and the Design Intern.

The design-savvy role requires the following specifications:

  • Interested in branding, design, and/or illustration
  • Able to work effectively in a team setting
  • Proficient in Microsoft Office (Excel, Word, and PowerPoint)
  • Self-motivated to learn and experiment with the Adobe Suite – Photoshop, Illustrator, and InDesign
  • Experience with web design is an asset

 A portfolio of previous design work must be submitted with your application.

IT Director – the cyber-Exec

As this is our second year of operations, we’ve decided to expand our presence into the online realm by creating a website from scratch.  As IT Director, you will be responsible for spearheading this effort and, along with the CCO, ensuring that TMG’s website is up to date with unique and original content consistently.  Your primary roles and responsibilities are as follows:

  • Building and maintaining the TMG website with the assistance of the CCO
  • Liaising with the Operations team to ensure event-focused content online is up-to-date
  • Focusing on both the aesthetic and functional elements of the website with a keen eye towards design
  • Providing ad-hoc support towards any database/administration tasks as needed for the rest of the team

 Skills needed:

  •  Team player; able to work in a dynamic but fast-paced environment
  • Able to meet tight deadlines
  • Familiarity with basic website design (Joomla, Wordpress) is an asset
  • Familiarity with PhotoShop and other design programs also helpful

The Sponsorship Director – the Closer

The Sponsorship Director will be the deal maker of The Marketing Group.  They mustn’t be afraid to get their hands dirty, go out and find new leads for sponsorships and partners.  Whilst working alongside a partner, the Sponsorship Director will be actively representing the organization at numerous external initiatives and events.

This expert role requires the following specifications:

  • Excellent analytical, communication and interpersonal skills
  • Proficient in Microsoft Office (Excel, Word, PowerPoint)
  • Able to effectively juggle multiple projects simultaneously
  • Prior business development or corporate relations experience is an asset

Submit your resume and cover letter to utsc.tmg@gmail.com to apply.

— 2 years ago with 2 notes
#hiring  #executive  #co-curricular  #extra-curricular 
Coca-Cola: Selling Happiness


What makes Coca-Cola the world’s most recognizable brand? It’s not simply the accessibility, availability and affordability of its products. The most trustworthy companies manage to stay on top by using branding as a powerful tool to build emotional relationships with consumers. Slogans such as “Coke adds life” and “Life tastes good” are just examples of how Coca-Cola integrates happiness and delight into their brand. Their branding revolves around the fact that they’re not just selling a soft drink, they are selling positive feelings and memories. Drinking Coke makes you feel good, it makes life better. 

Coca-Cola uses its instantly recognizable packaging to evoke strong emotions in consumers. Their attractive packaging and fire engine red and white colour scheme are a clear advantage to Coke’s marketing. Their consistently excellent quality allows consumers develop trust and loyalty to the brand. 

Coca-Cola successfully communicates that every time you open bottle of coke, you’re opening a bottle of happiness. 

Check out the full article here to learn about how other top companies like FedEx and Apple use successful branding!

— 2 years ago with 3 notes
#coca-cola  #branding  #brand loyalty 

The IKEA Brand

Leontyne Green, U.S. marketing manager of IKEA North America sits down with Forbes to discuss the IKEA brand. 

— 2 years ago with 1 note
#IKEA  #brand  #consumers 
Marketing ‘Linsanity’


By now, you have most probably heard of New York Knicks point guard Jeremy Lin and his recent ride to fame. Not surprisingly, he has been described as “the hottest marketing commodity in pro sports”, potentially filling the shoes of recently retired Yao Ming. 

There is no doubt that Lin has caught the eyes of many advertisers. Being the NBA’s first Asian-American player, Lin is marketing gold. He can speak to brands in both the US and China, where he has been making headlines all across the world.

Since his surge in popularity, sales at the Knicks online store has increased by 3000%, with Lin’s jersey being the top-selling T-shirt on NBA.com. 

Lin has also become popular on social media sites such as Facebook and Twitter, where many videos of him on the court are being shared. The active Twitter hashtag #Linsanity has also spawned due to his on-the-court madness. 

Read the full article here!

— 2 years ago
#NBA  #Jeremy Lin  #Linsanity  #Marketing  #Advertisers  #Brands 
Make People Listen


Make People Listen is in short, a life lesson on how to make people listen to you. Its hard getting heard in today’s cutthroat and fast paced environment; often you only have one shot to make that amazing impression. So here at The Marketing Group we went on a search to find the most well connected and successful person in the most competitive of all industries to share her experiences and lessons with UTSC. Gail McInnes, fashionista extraordinaire will be here at UTSC on February 8th from 5-7 PM to share how she makes people listen and how you can too. Register today via the intranet for entry into an exclusive raffle! Admission is free as long as you show your T-card.

 A little bit about Gail McInnes… 

Glasgow-born, Toronto-based Gail McInnes has been involved in Toronto’s fashion scene for fifteen years and has been described as the linchpin of the industry. Her expertise encompasses all areas such as model and artist management, casting, retail market research, fashion show coordination, event planning, trend forecasting, and fashion reporting. Gail launched her marketing, promotions and events management company Magnet Creative Management in early 2010, working with fashion, entertainment and A- list celebrities including Katy Perry, Billy Boyd, Rachelle Lefevre, Miranda Cosgrove, Dean McDermott, Malin Akerman, Fefe Dobson, and more.

— 2 years ago with 1 note
#marketing  #fashion  #Gail McInnes  #Magnet Creative Management  #UTSC 
Emerging Social Media Sites


While sites like Facebook and Twitter dominate the social media today, many new and emerging sites are becoming more popular. 

Here are a few sites that you may already be familiar with or that you may want to visit. 

Tumblr : A social networking site that allows users to post text, images, videos, links, etc in the form of a blog. 

Google+ : Google+ is essentially sharing made easy. The site allows users to share content within “circles” and offers video calling too. Check it out here!

Pinterest : Pinterest acts like a virtual photo-board site that allows its users to share and manage photos. Check it out here!

Dailybooth : A photo blogging site that allows users to upload and share photos with captions within seconds. Check it out here!

Reddit : A social media news site where users share posts and links to web content. Check it out here!

Look out for more posts on more emerging social media sites soon! 

— 2 years ago with 4 notes
#facebook  #twitter  #google+  #pinterest  #dailybooth  #reddit  #sharing  #social media 
Marketing Your Facebook Pages


A recent study by EyeTrackShop reveals what people specifically look at on a business’s Facebook page. 

Here are writer Belicove’s four takeaways for your business: 

1. The wall on all brand pages attracts almost all respondents’ gaze. 

2. Walls also attract the viewer’s attention for the longest amount of time.

3. Small pictures get attention, as 85 percent of those surveyed look at the smaller pictures just above the wall.

4. Three quarters of your viewers look at the larger picture of your brand’s product. 

Check out the full article here: http://www.entrepreneur.com/blog/222514

— 2 years ago with 1 note
#facebook  #marketing  #social media 
Targeting the ‘It Girl’ Customer

Jennifer Hyman and Jennifer Fleiss, the co-founders of Rent the Runway, outline five strategies they’ve used to build a high-tech fashion company. They’ve had success targeting a new breed of consumer — young women with sophisticated fashion sense — while learning technology first-hand and raising venture capital.

Watch the video!

— 2 years ago with 1 note
#fashion  #marketing  #customers  #entrepreneur 
Promotions and Public Relations

It is not uncommon to find a dedicated promotions team in marketing firms. This team works on creating programs that unite advertising to purchase incentives such as special discounts, coupons, samples, gifts with purchase, rebates, and sweepstakes. In order to promote these programs the promotion team will often use direct mail, telemarketing, in-store displays, advertisements, product endorsements, or special kick-off events. Creativity and judgment are highly valued.

Positions available in Promotions:

  • Promotions Director
  • Promotions Assistant
  • Public Relations
Public Relations

It is the responsibility of the Public relations department to manage the communication with the media, consumers, employees, investors, and the general public. They are considered the spokespeople for the company. They will often write press releases to promote new products or to keep the investment community informed of business partnerships, financial results, or other company news. If they are based out of media relations they will spend their time responding to information requests from journalist or pitch stories to the media.

The job and oath that a Public Relations employee often takes is to portray the company in a flattering light, uphold its public image in a crisis, generate a positive buzz around its company and business practices, and of course to publicize its products and services successfully.

Is the Public Relations Career Track for You?

In order to do well in Public relations you must have strong communication skills, the ability to articulate both with the written and spoken word, be able to understand a variety of people, be confident, and be able to learn quickly what your clients do in order to communicate their messages effectively. Public Relations professionals should also be quick thinkers and persuasive as well as have an outgoing personality and be will to be assertive.

Positions available in Public Relations:

  • Account Coordinator or Public Relations Coordinator
  • Account Executive
  • Media Relations
  • Director, Vice-President
  • Government PR Departments
  • PR Consultant

via marketing.about.com.

— 2 years ago